VTC Rebranding
Rebrand VTC with a younger and more modern identity, incorporating the stories and experiences many teenagers are facing
#GraphicDesign #MobileUX/UI #Rebranding
Introduction
After 10 years, VTC would like to rebrand and create a fresh, modern look to resonate with their target audience. The goal is to create an image that welcomes diverse teenagers with different ideals and career aspirations, as research shows teenagers are often hesitant to openly express their future hopes. The aim is to make the VTC brand feel more warm and friendly to the new generations.
Logo design
With the topic that many teenagers struggle with confidence in expressing their career aspirations, the underscore in the new logo symbolizes VTC’s role in guiding lost students towards a clear path. It also represents a stage for students to showcase their talents and abilities and it is the blank space to encourages students to confidently write down and pursue their career aspirations.
Current logo
Redesigned logo
